One (1) Myth About Savy Jay-Z Solved, And It's The Truth

One (1) Myth About Savy Jay-Z Solved

There are many myths circulating about rapper/businessman Jay-Z (we won’t get into those in this article), but one thing is certainly true. He is a business man that knows how to get paid! Tidal, a music streaming service owned by Jay-Z just announced a new partnership with Sprint on Monday, January 23, 2017, that will give the company’s 45 million customers unlimited access to Tidal, including exclusive content.

Jay-Z Knows How To Make Money

Sprint paid $200 million for its stake in Tidal and acquired a 33% stake in Tidal. Sprint’s CEO Marcelo Claure will also join the board of directors of Tidal, a source familiar with the deal told Billboard. Tidal is a music streaming service owned by  Jay-Z and two dozen artist-owners — Beyoncé, Nicki Minaj, Rihanna, Coldplay, to name a few. The artist-owners will remain part owners in the newly formed partnership.

Jay-Z Tidal Make Deal With Sprint
Jay-Z Tidal Make Deal With Sprint (Doug Mills/NewYorkTimes)

As part of the partnership, Sprint will establish a dedicated marketing fund specifically for Tidal artists that will afford them “the flexibility to create and share their work with and for their fans.” No further details were unveiled about the marketing fund or the exclusive content the service plans on rolling out in its new partnership.

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Jay-Z stated, “Sprint shares our view of revolutionizing the creative industry to allow artists to connect directly with their fans and reach their fullest, shared potential,”In a statement announcing the deal,  “Marcelo understood our goal right away, and together we are excited to bring Sprint’s 45 million customers an unmatched entertainment experience.” Exclusive content has bolstered the fledgling, often-maligned service, and 2016 was the company’s biggest year yet.

Say what you want about Jay-Z, no really say what you want because it’s fun to hear and to read about; However, the one thing that you can say that is true, is that this man knows how to move the dollar needle forward!

What do you think? Is this a good move for Jay-Z and Sprint?  Please let us know by commenting below. If you liked this article and want to discuss with your friends, please share it on your social media. Thanks for viewing! We’ll get at you again soon!

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