MCM Unveils Punk-Themed Spring 2017 Campaign
MCM is embracing a new, edgier aesthetic with the release of its spring 2017 campaign, titled “Punk Ethos.” The campaign was styled by Celestine Clooney and shot by the London-based photographer Mel Bles. Bles, a young name making waves in the industry, has also worked with the likes of Sportmax, Missoni, Topshop and Acne on ad campaigns in the past.
“We juxtaposed references to punk with today’s style to create visuals and a short film that was driven by the attitude of that music scene, that is relevant today,” said an MCM spokesperson. “We used vibrant pop colors to convert punk from being ‘hard’ and focus on the youth, freedom, and rebelliousness of the era.”
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